Solslots
A Web3 crypto casino landing page
Product design lead & project manager. I led the team — designers and developers — owned all client communication and turned client requests into solutions, while designing hands-on myself.

Breakdown
- The challenge — Earning trust in a crowded crypto gaming market
Web3 casino audiences are skeptical by default, so the page had to lead with credibility, not hype. Solslots needed to surface trust signals around secure wallet connections and transparent reward systems, explain tokenomics, staking and NFT utility clearly, and still load fast and read well on mobile. The challenge was packaging dense blockchain concepts into a frictionless, conversion-focused flow that guided crypto-native visitors from first impression to wallet connect without overwhelming them.
- The approach — Conversion-led design, shipped in Framer
I began by analyzing conversion patterns specific to Web3 gaming platforms, then built an adaptive, modular design system in Figma to keep the experience consistent across every device. The visual direction leaned into modern Web3 aesthetics — bold typography, animated gradients and interactive token-related elements — while frictionless CTAs walked users through the platform's benefits. Development happened in Framer for ultra-fast performance and smooth micro-interactions, producing a responsive, mobile-first landing page with an optimized wallet onboarding flow and an SEO-ready layout built for crypto casino visibility.
- Selected screens — Tokenomics and FAQ
Tokenomics donut chart and crypto casino FAQ sections shown across laptop and mobile screens.
- Selected screens — Comparison table
Dynamic scrollable comparison table and a "Welcome to Solslots" intro screen shown on mobile and laptop.
Overview
I designed and built Solslots, a Web3 iGaming platform on Solana that brings blockchain-based slots and on-chain rewards to crypto-native players. The brand needed a landing page that could capture attention instantly, communicate the value of its decentralized gaming model, and build trust with crypto-savvy players and investors. The experience had to be lightweight, mobile-optimized and SEO-friendly, while making wallet integration and onboarding feel effortless. I covered end-to-end design and the no-code build for the Solslots marketing landing page.
The challenge
Earning trust in a crowded crypto gaming market. Web3 casino audiences are skeptical by default, so the page had to lead with credibility, not hype. Solslots needed to surface trust signals around secure wallet connections and transparent reward systems, explain tokenomics, staking and NFT utility clearly, and still load fast and read well on mobile. The challenge was packaging dense blockchain concepts into a frictionless, conversion-focused flow that guided crypto-native visitors from first impression to wallet connect without overwhelming them.
What I did
Conversion-led design, shipped in Framer. I began by analyzing conversion patterns specific to Web3 gaming platforms, then built an adaptive, modular design system in Figma to keep the experience consistent across every device. The visual direction leaned into modern Web3 aesthetics — bold typography, animated gradients and interactive token-related elements — while frictionless CTAs walked users through the platform's benefits. I developed it in Framer for ultra-fast performance and smooth micro-interactions, producing a responsive, mobile-first landing page with an optimized wallet onboarding flow and an SEO-ready layout built for crypto casino visibility.

Web3 · iGaming · 2024 · Web, Mobile · UI/UX design, Web design, Design system, No-code build, Wallet onboarding flow, SEO copy