Experience
10+ years designing and leading digital products across iGaming, fintech and Web3 – from hands-on UI/UX to running design teams and building my own products, 0-to-1.
Work
Lead Designer – Leon
Leon is an online betting platform (iGaming / sportsbook). As lead designer I own end-to-end product design across native iOS and Android apps and the web platform – from user flows and wireframing through high-fidelity prototyping in Figma to final UI and visual design – working within the product's design system.
I run design reviews, mobile usability testing and design QA of development builds, and own design-to-development handoff, in direct, cross-functional collaboration with project managers, the marketing team and the engineering teams.
A flagship project was a ground-up redesign of the registration and onboarding flow, shipped over six months, which roughly tripled sign-up conversion.
Full-stack Designer – Koncepted
As a full-stack designer at Koncepted – a creative agency for forward-thinking brands – I bridged product design and visual storytelling: intuitive UI, dynamic graphic visuals, immersive 3D (Spline) and motion design (LottieLab, Framer).
I delivered impactful projects across Web3, gaming and entertainment, from digital platforms to standout branding visuals, in active, cross-functional collaboration with delivery managers and clients.
Lead Product Designer – Liga Stavok
GoBet is the international online gambling and casino platform (iGaming / sportsbook) of Liga Stavok, one of the largest sports-betting brands (2 million+ app installs and around a million clients), which was in a phase of rapid growth.
As lead product designer and team lead I owned end-to-end product design, prototyping and user testing, built and maintained three design systems, and produced AI-driven visual assets (ChatGPT, Midjourney) alongside high-converting marketing landing pages. I led and mentored the design team.
Over that period GoBet expanded into three new markets – Chile, Peru and Brazil – a push that correlated with a +110% surge in daily active users, working cross-functionally with product owners, delivery managers, marketing and front-end engineers.
Senior UI/UX Product Designer – Open Bank
Open Bank was an award-winning fintech corporation with 3.7 million active users. As senior UI/UX product designer I owned the end-to-end design process – research, design, testing and iteration – for mobile banking apps, online banking and the web platform, and led a visual-communication and branding project for the bank's marketing.
I ran usability testing and A/B testing alongside a dedicated UX research lab, contributing to a 37% increase in B2B client conversion, working in two-week Agile sprints with design leads, product owners, project managers, UX researchers and dev leads.
UI/UX Product Designer – Revain
Revain is a Web3 / blockchain startup building a new-generation feedback platform. As the lead for UI design I owned UI and interaction design for the core product, partnering cross-functionally with the product owner and development team to enhance product interfaces and the overall user experience.
UI Designer – MessApps
MessApps is an award-winning full-service software development company. As a UI designer I designed interfaces for mobile, desktop and web applications – wireframing and producing both low-fidelity and high-fidelity prototypes, with a focus on interaction and visual design.
Founder & studio
Founder & Design Lead – ClefDev
I founded and run ClefDev, a design studio for iGaming, and lead its design team – brand identity, product UI/UX, white-label and turnkey platform re-skinning, 3D, motion and marketing creatives for casino and sportsbook operators across the US, UK, Europe, Asia and the Middle East. Each ships as a distinct, conversion-focused product, not an off-the-shelf template.
Selected clients: Coinz.us, Lucky Whale, Duelbits, Cazino365, 12Play, Krikya and Bhai88, among others. For Coinz.us I led a full visual and UX overhaul – dark and light themes, a Telegram mini-app and a custom mascot; for a US crypto-native casino, the brand identity, UI and a brand book from scratch. All delivered successfully under my design leadership.
Under the same studio I build and ship my own products 0-to-1 – Aduarius (AI ad-creative) and a free SEO audit tool – owning design, AI-assisted front-end, payments (Stripe and crypto), onboarding and admin dashboards.