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    <title>Vladimir Zeltyn – Blog</title>
    <link>https://zeltyn.com/blog</link>
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    <description>Notes on product, design and delivery across iGaming, Web3 and fintech.</description>
    <language>en</language>
    <item>
      <title>The Dutch just turned account closure into a UX spec</title>
      <link>https://zeltyn.com/blog/dutch-ksa-account-closure-ux-spec</link>
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      <pubDate>Fri, 09 Oct 2026 00:00:00 GMT</pubDate>
      <description>Dutch regulator KSA now requires one-path, no-pitch account closure – effectively a UX spec. What it bans, why US click-to-cancel died, and the exit checklist I'd ship.</description>
    </item>
    <item>
      <title>Base App is Coinbase Wallet again. Name the job.</title>
      <link>https://zeltyn.com/blog/base-app-coinbase-wallet-rename-product-naming</link>
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      <pubDate>Wed, 30 Sep 2026 00:00:00 GMT</pubDate>
      <description>Coinbase renamed Base App back to Coinbase Wallet after 14 months. What the reversal teaches crypto and fintech founders about naming products after the job, not the chain.</description>
    </item>
    <item>
      <title>The sportsbook push notification ban is a design brief</title>
      <link>https://zeltyn.com/blog/sportsbook-push-notification-ban-design-brief</link>
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      <pubDate>Tue, 22 Sep 2026 00:00:00 GMT</pubDate>
      <description>Colorado banned sportsbook push notifications, the UKGC now dictates what a &quot;deposit limit&quot; may be called and how prominent it must be, and Massachusetts requires a specific reason in every limit notice. Regulators are writing UI specs – here's how to design a betting product that treats them as the brief.</description>
    </item>
    <item>
      <title>Premier League gambling shirt ban: the 100 sq cm test</title>
      <link>https://zeltyn.com/blog/premier-league-gambling-shirt-ban-100-sq-cm-test</link>
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      <pubDate>Tue, 22 Sep 2026 00:00:00 GMT</pubDate>
      <description>No bookmaker is on the front of a Premier League shirt this season. Under the FA's kit rules the sleeve they retreated to is 100 sq cm, not 250 – and fintech and a stablecoin took the chest. What that does to an iGaming brand system.</description>
    </item>
    <item>
      <title>MiCA left 339 crypto firms standing. Build like one.</title>
      <link>https://zeltyn.com/blog/mica-339-crypto-firms-build-like-one</link>
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      <pubDate>Fri, 11 Sep 2026 00:00:00 GMT</pubDate>
      <description>The EU's MiCA transition ended grandfathering on July 1, 2026 and left 339 live authorizations across 26 countries. What that shortlist means for founders, and why your navigation is now a compliance surface.</description>
    </item>
    <item>
      <title>Telegram mini apps now inherit Apple's age gate</title>
      <link>https://zeltyn.com/blog/telegram-mini-apps-apple-age-gate</link>
      <guid isPermaLink="true">https://zeltyn.com/blog/telegram-mini-apps-apple-age-gate</guid>
      <pubDate>Mon, 31 Aug 2026 00:00:00 GMT</pubDate>
      <description>Apple's Guideline 4.7 makes the host app responsible for every mini app inside it, and new state age-assurance laws now push a user's age category down from the app store into your product. Here's what that changes in a Telegram mini app's first three screens.</description>
    </item>
    <item>
      <title>Crypto seed deals fell 88%. Build before you raise.</title>
      <link>https://zeltyn.com/blog/seed-funding-collapse-build-before-you-raise</link>
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      <pubDate>Thu, 13 Aug 2026 00:00:00 GMT</pubDate>
      <description>Crypto closed just 81 seed deals in H1 2026, down 88% from 2022, while fintech wrote bigger checks to a quarter fewer companies. What that reordering actually means if you're founding something in iGaming, Web3 or fintech.</description>
    </item>
    <item>
      <title>Why AI checkout converts 3x worse than your own site</title>
      <link>https://zeltyn.com/blog/why-ai-checkout-converts-worse</link>
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      <pubDate>Mon, 27 Jul 2026 00:00:00 GMT</pubDate>
      <description>In-chat AI checkout stalled in 2026 – Walmart measured it converting about three times worse than its own site. The payment rails are fine; what broke is the design of the moment money moves.</description>
    </item>
    <item>
      <title>I went looking for how sweepstakes casinos are supposed to look. Nobody had written it down.</title>
      <link>https://zeltyn.com/blog/sweepstakes-casino-creative-two-coin-problem</link>
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      <pubDate>Mon, 20 Jul 2026 00:00:00 GMT</pubDate>
      <description>We designed a US sweepstakes casino, then found no standard for how the category should look. What I learned building the Sweeps style for Aduarius.</description>
    </item>
    <item>
      <title>Brazil became a top-5 betting market. So I built a Brazil style into Aduarius.</title>
      <link>https://zeltyn.com/blog/designing-a-brazil-style-for-igaming-ad-creative</link>
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      <pubDate>Thu, 09 Jul 2026 00:00:00 GMT</pubDate>
      <description>Brazil's regulated betting market hit ~US$7B in its first year. Here's why I built a dedicated Brazil visual style into Aduarius – reading a market as product.</description>
    </item>
    <item>
      <title>I built an AI ad-creative tool from zero. Here's the thinking behind Aduarius.</title>
      <link>https://zeltyn.com/blog/building-aduarius-ai-ad-creative-tool</link>
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      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <description>I've briefed thousands of ad banners across iGaming and Web3, so I built Aduarius – an AI tool that turns a brief into on-brand creative in 8 seconds.</description>
    </item>
    <item>
      <title>Prediction markets passed gambling. The winners are built like brokerages, not casinos.</title>
      <link>https://zeltyn.com/blog/prediction-markets-built-like-brokerages</link>
      <guid isPermaLink="true">https://zeltyn.com/blog/prediction-markets-built-like-brokerages</guid>
      <pubDate>Tue, 30 Jun 2026 00:00:00 GMT</pubDate>
      <description>Kalshi is pulling ahead of Polymarket partly because it onboards like a brokerage, not a crypto app. A product breakdown of why the deposit screen, not the odds, is the moat in prediction markets right now.</description>
    </item>
    <item>
      <title>I designed a US sweepstakes casino. Here's what the 2026 crackdown changes.</title>
      <link>https://zeltyn.com/blog/sweepstakes-casino-crackdown-2026</link>
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      <pubDate>Tue, 30 Jun 2026 00:00:00 GMT</pubDate>
      <description>The 2026 US crackdown on sweepstakes casinos doesn't just target operators – it names the payment processors, geolocation providers and designers who build them. I've shipped one of these platforms; here's what's changing and how to design for what's next.</description>
    </item>
    <item>
      <title>From a blank brief to a shipped product: how I run an iGaming build</title>
      <link>https://zeltyn.com/blog/brief-to-shipped-igaming-build</link>
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      <pubDate>Sat, 27 Jun 2026 00:00:00 GMT</pubDate>
      <description>The way I take a high-stakes iGaming or Web3 product from a one-line brief to a launched, on-brand product – and where most builds quietly go wrong.</description>
    </item>
    <item>
      <title>Designing trust into Web3 and fintech interfaces</title>
      <link>https://zeltyn.com/blog/designing-trust-web3-fintech</link>
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      <pubDate>Sat, 20 Jun 2026 00:00:00 GMT</pubDate>
      <description>In regulated, money-moving products, trust is a design material. Here's how I build it into Web3 and fintech UI – from the first screen to the moment money moves.</description>
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