DeFi Game Platform
Gamified crypto trading for non-crypto users
Product designer (client project). I owned the graphics, UI/UX and product logic, and designed and built the marketing landing page.
Breakdown
- Onboarding tutorial
A sequential tooltip animation that walks new users through the product step by step.
- Wallet top-up
A simplified flow that surfaces topping up by bank card, so non-crypto users aren't blocked by coins.
- Gamified leaderboard
Player progression and stats presented as a game, not a trading screen.
- Design system
A component system to keep the UI uniform and streamline development.
Overview
I designed a game-like online platform for cryptocurrency stock trading, aimed at people not yet into crypto. As the product designer, I started from market research and competitor reviews, then built an interface that follows clear UX principles so non-crypto users can navigate it effortlessly.
The challenge
Most crypto-trading products look outdated and feel unfriendly to newcomers — clean UIs let down by poor responsiveness and a steep learning curve. The platform needed to feel like a game, not a trading terminal.
What I did
I led the product design end to end: a guided onboarding tutorial as a sequential tooltip walkthrough, a simplified top-up flow that highlights paying by bank card instead of crypto, a gamified leaderboard with player stats, and a design system to keep the UI consistent and speed up the build.
Web3 · Product design · Gamified crypto-trading web platform