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Vladimir Zeltyn
All work

Lucky Whale

A crypto casino & sportsbook, designed end to end

My role

Founder & design lead. Through my studio ClefDev I led the design end to end – the 3D whale and orca mascots, the casino-and-sportsbook platform, the VIP and bonus systems, and a matching mobile app.

Lucky Whale – A crypto casino & sportsbook, designed end to end

Breakdown

  • Brand & 3D mascots

    A deep-blue neon identity with two 3D sea mascots – a cybernetic orca and a glowing blue whale – as the brand's face.

  • Casino & sportsbook UI

    A modular lobby and full platform – slots, live casino, crash and table games plus a sportsbook – on a dark, premium interface.

  • VIP & bonus systems

    A sea-creature VIP ladder (Clownfish to Kraken) with wager tiers and cashback, plus welcome, weekly-cashback and free-spin bonuses.

  • Mobile app & email

    The same system compressed into a responsive mobile app and a crypto email-template set for lifecycle messaging.

Overview

Lucky Whale is a crypto casino and sportsbook that pays out in USDT. Through my studio ClefDev I led the design end to end: a deep-blue neon identity anchored by two 3D sea mascots – a cybernetic orca and a glowing blue whale – over a full platform (slots, live casino, crash and table games plus a sportsbook), a sea-creature VIP ladder, bonus and cashback systems, wallet and sign-up flows, and a responsive mobile app. Everything is drawn from one system so the casino, the sportsbook, the app and the promo surfaces read as a single product.

The challenge

Pack slots, sports, crash, live games, a VIP program and a stack of bonuses into one dark interface that still feels premium and trustworthy – the bar a crypto player uses to decide whether to deposit. The brand also had to carry real personality in a crowded crypto-casino market without getting in the way of fast browsing, depositing and playing.

What I did

I built a neon-blue system on near-black, with orbiting-ring 3D mascots as the brand's face. A modular lobby surfaces welcome bonus, weekly cashback and free-spin offers up top, then game rails by category. The VIP ladder is themed as a climb through sea creatures – Clownfish, Angelfish, Tarpon, Orca, Blue Whale, Kraken – each with its own wager tier and cashback. The same system compresses cleanly into the mobile app, and a crypto email-template set extends it into lifecycle messaging.

Lucky Whale – case study visual
Lucky Whale – case study visual
Lucky Whale – case study visual
Lucky Whale – case study visual

iGaming · Web3 · Crypto casino & sportsbook · 2025 · Web + mobile app · Brand, 3D mascots, product UI/UX, VIP & bonus systems, email