Open Bank
A native tap-bar for a banking web app
Product designer & team lead. I led the design end to end — research, design and testing — across a cross-functional team.
Breakdown
- Dynamic tap-bar
A bottom bar that adapts its icons and captions to the chosen category, with two-tap access to key destinations and hide-on-scroll to save space.
- Action sheet
A second-level navigation menu paired with the tap-bar to streamline the flow and host promotions.
- Led end to end
As team lead I ran research, competitor analysis, design and testing across a cross-functional team.
Overview
As senior product designer and team lead, I led the end-to-end redesign of a banking web app's navigation. The B2B segment buried key categories three taps deep, which hurt conversion. I introduced a dynamic bottom tap-bar with an action sheet — a native-app pattern brought to the web — to shorten the path to conversion.
The challenge
The bank's B2B product had a complex flow: reaching a dedicated category meant a horizontal scroll menu, a burger menu and a dropdown. Every extra tap cost conversion, and the fix had to feel native while staying clean despite the bank's huge product range.
What I did
I led research, design and testing in a two-week sprint, working with design leads, product owners, PMs, UX researchers and dev leads. I designed a dynamic tap-bar that adapts to the chosen category and an action sheet as a second-level menu — bringing two-tap access to key categories. The redesign measurably improved B2B conversion.
Fintech · Senior product designer & team lead · Banking web app