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Vladimir Zeltyn
All work

TristonT

A bold website redesign & rebrand

My role

Product design lead & project manager. I led the team — designers and developers — owned all client communication and turned client requests into solutions, while designing hands-on myself.

Breakdown

  • From a basic site to a bold brand

    TristonT, a marketing and IT solutions company, needed its website to match the quality of its services. The work covered a complete redesign and brand refresh: a modern, visually upgraded site aligned with current digital standards, a stronger brand presence built for visibility and impact, and a set of custom icons tuned to the new identity — moving the company from a basic, forgettable site to a bold, conversion-minded presence.

  • The challenge — a site that didn't match the brand

    TristonT's offering was strong, but its old website looked basic and dated — it didn't communicate authority or convert visitors. The brand needed a redesign that felt current, read clearly and gave the company a presence strong enough to stand out in a competitive marketing and IT space.

  • The approach — a redesign built for clarity and impact

    The site was rebuilt around clarity, speed and results. A modern visual language and a stronger brand identity carry through every section, supported by custom icons designed specifically for TristonT. The before-and-after redesign keeps the layout focused and conversion-minded, turning a basic template into a bold, modern site that sells.

  • Selected screens

    Gallery highlights cover the before-and-after of the next-level website redesign (a visual upgrade aligned with modern digital standards); a redesign focused on clarity, speed and results ("redesign that sells"); a stronger brand presence and modern identity built for visibility and impact ("brand presence"); the complete redesign shown side by side ("basic to bold"); and the custom icons created to align with the new brand identity.

Overview

I delivered a complete website redesign and brand refresh for TristonT, a marketing and IT solutions company that needed its website to match the quality of its services. I built a modern, visually upgraded site aligned with current digital standards, a stronger brand presence built for visibility and impact, and a set of custom icons tuned to the new identity. The result moves TristonT from a basic, forgettable site to a bold, conversion-minded presence.

The challenge

TristonT's offering was strong, but its old website looked basic and dated — it didn't communicate authority or convert visitors. The brand needed a redesign that felt current, read clearly and gave the company a presence strong enough to stand out in a competitive marketing and IT space.

What I did

I rebuilt the site around clarity, speed and results. A modern visual language and a stronger brand identity carry through every section, supported by custom icons I designed specifically for TristonT. The before-and-after redesign keeps the layout focused and conversion-minded, turning a basic template into a bold, modern site that sells.

Web · Branding · 2025 · Web · Web design, Website redesign, Brand identity, Custom icon design, Responsive design