Inventica
A conversion-focused agency redesign
Product design lead & project manager. I led the team — designers and developers — owned all client communication and turned client requests into solutions, while designing hands-on myself.
Breakdown
- Strategic redesign
A clean, conversion-focused website redesign for a full-service marketing agency, replacing an outdated layout with a site engineered to win clients and signal credibility.
- Scalable structure
A custom, responsive website layout built on a scalable structure that keeps the experience consistent as the agency grows.
- Custom logo
A custom logo paired with a refined brand identity, giving the agency a clear identity built for business growth.
- Before & after
A visual transformation from an outdated layout into a conversion-ready website that reflects the agency's capabilities.
Overview
I redesigned the website for Inventica, a full-service marketing agency that needed a site built to win clients. I delivered a strategic, conversion-focused redesign — a clean, scalable and responsive layout, a clear new logo, and a brand identity tuned for growth. I took an outdated layout and turned it into a conversion-ready website that reflects the agency's capabilities.
The challenge
Inventica's previous site looked outdated and didn't scale with the agency's ambitions. As a full-service marketing agency, it needed a site that signalled credibility, organised its services clearly and guided visitors toward contact — without feeling generic.
What I did
I designed a custom, responsive layout with a scalable structure that keeps the experience consistent as the agency grows. A clear new logo and a refined brand identity anchor the design, while a conversion-focused flow turns the redesigned site into a tool for business growth rather than just a brochure.
Web · Branding · 2025 · Web · UI/UX design, Web design, Conversion-focused redesign, Responsive layout, Logo design, Brand identity